Hi there, I'm Jimmy

a UX & UI Designer

Hi there, I'm Jimmy

a UX & UI Designer

Feast Prototype
Feast wireframes

Feast 

Feast 

Case Study coming soon

Case Study coming soon

Role


UX Designer

UI Designer

Interactive Designer

Role: UX Designer, UI Designer, Interactive Designer

A personal project to solve a problem. How can I assist travellers with finding amazing local food when they are overseas. With the timeframe I had, I wanted to tackle a smaller slice of the pie and focused on helping Aussies while in Italy find delicious local eateries. My answer to this problem was an app for travellers to communicate with locals of the region they will be travelling to for recommendations and advice which then can be curated inside the app for later use.

  • Collected quan and qual research data through competitor analysis, surveys and 1-on-1 interviews.
  • Analysed data through the use of affinity map to find research-driven insights.
  • Conceived persona and customer journey map to highlight pain points by humanising the research data.
  • Created low fidelity wireframes and prototypes to conduct usability testing for validation of design.
  • Designed high fidelity wireframes and animated prototype to communicate interaction design and visual design of the prototype for the end user.

A personal project to solve a problem. How can I assist travellers with finding amazing local food when they are overseas. With the timeframe I had, I wanted to tackle a smaller slice of the pie and focused on helping Aussies while in Italy find delicious local eateries. My answer to this problem was an app for travellers to communicate with locals of the region they will be travelling to for recommendations and advice which then can be curated inside the app for later use.

  • Collected quan and qual research data through competitor analysis, surveys and 1-on-1 interviews.
  • Analysed data through the use of affinity map to find research-driven insights.
  • Conceived persona and customer journey map to highlight pain points by humanising the research data.
  • Created low fidelity wireframes and prototypes to conduct usability testing for validation of design.
  • Designed high fidelity wireframes and animated prototype to communicate interaction design and visual design of the prototype for the end user.
unthink mock2
unthink wireframe

Good in the Hood

Good in the Hood

Role


UX Designer

UI Designer

 

Client

salagrama

 

Role: UX Designer, UI Designer

Client: unthink.co

 

I was brought on to this project as a UX designer by Unthink lab to validate the market’s potential for a new app-based product focused around a 15-second video created by business owners to connect with their customers.

  • Collaborated with two UX designers to gather research data through competitor analysis and conducted guerrilla research to explore a wide range of possibilities around the product concept.
  • refined research data through the use of affinity map and empathy map.
  • Created lean persona to humanise research data.
  • Designed low-fidelity wireframes based on synthesised data of guerrilla research, competitor analysis and usability testing.

The insights indicated the concept needed to change to fit into the market. The 15-second video would work better as a support role to elevate the user experience.

I was brought on to this project as a UX designer by Unthink lab to validate the market’s potential for a new app-based product focused around a 15-second video created by business owners to connect with their customers.

  • Collaborated with two UX designers to gather research data through competitor analysis and conducted guerrilla research to explore a wide range of possibilities around the product concept.
  • refined research data through the use of affinity map and empathy map.
  • Created lean persona to humanise research data.
  • Designed low-fidelity wireframes based on synthesised data of guerrilla research, competitor analysis and usability testing.

The insights indicated the concept needed to change to fit into the market. The 15-second video would work better as a support role to elevate the user experience.

IaccMock1
IaccMock2

Innovation Accelerated

Innovation Accelerated

Role


UX Designer

UI Designer

 

Client

2194646401

 

Role: UX Designer,UI Designer

Client: glory

 

Innovations Accelerated approached us, seeking to improve the user experience of new customers on their website. This project was to increase engagement by designing a clear path for users to understand the services on the client's website. We streamlined the website by iterating on the navigation and information architecture of the website to produce an effective pathway for users to find the solutions they are looking for.

  • Conducted guerrilla interviews on an existing website for insights
  • Analysis of Google Analytics, Clients backlog and competitor analysis of the UX and Innovation consultancy market
  • Rapid prototyped throughout multiple usability testing sessions and stakeholder meetings


Innovations Accelerated approached us, seeking to improve the user experience of new customers on their website. This project was to increase engagement by designing a clear path for users to understand the services on the client's website. We streamlined the website by iterating on the navigation and information architecture of the website to produce an effective pathway for users to find the solutions they are looking for.

  • Conducted guerrilla interviews on an existing website for insights
  • Analysis of Google Analytics, Clients backlog and competitor analysis of the UX and Innovation consultancy market
  • Rapid prototyped throughout multiple usability testing sessions and stakeholder meetings

FTL mock1

Full Time Lives

Full Time Lives

Role


UX Designer

UI Designer

 

Client

fulltimelives.com

Role: UX Designer, UI Designer

Client: (772) 286-0878


I worked as a UX designer with Full Time Lives to improve their existing website. The project was to streamline the current FTL’s digital ecosystem to clearly communicate the value of the business’ products and services to a new target audience. The result was a restructured of the website’s navigation to create a seamless user journey to the desired product.

  • Analysis of data and research; competitor analysis of the retirement and future planning market that users are familiar with and will understand clearly. 
  • Streamlined the user flow based on evidence-led user tasks
  • Produced wireframes and low-fidelity prototype of the ideal user flow in Axure.
  • Conducted usability testing to validate features and gather further insights.


I worked as a UX designer with Full Time Lives to improve their existing website. The project was to streamline the current FTL’s digital ecosystem to clearly communicate the value of the business’ products and services to a new target audience. The result was a restructured of the website’s navigation to create a seamless user journey to the desired product.

  • Analysis of data and research; competitor analysis of the retirement and future planning market that users are familiar with and will understand clearly. 
  • Streamlined the user flow based on evidence-led user tasks
  • Produced wireframes and low-fidelity prototype of the ideal user flow in Axure.
  • Conducted usability testing to validate features and gather further insights.
(929) 519-1121